analysing market

Ruth Moreno Valdes

Tonatiuh Peña Arriaga

Dulce Diana Piña Macín

English Class

Analysing Market

Cafeteria

Salads

EBChips

We analyse this 3 business and we made an analysis.

EBCHIPS

They dont have appealing business because they dont have logo, the structure with all the chips (product), the only sit in their computer and they dont have a poster of what they are doing. It seems that is a personal business.

The real goa lis that they want make an adversiting campaign to help a poor orfanat and the people.

Our point of view and other students think that is a good campaign of charity but when you want to be awareness you need an objective, a poster with that information, if they had this knowledge the other students will give support to this, to have more money for the objective. With a good image and a good attitude they will have a good business.

SALADS FRESH`N GREEN

We can see that they have a slongan a logan, they are a franchise , thy have a lot of ingredients and prmonotions, is for this reason that they have a loto clients and they have a segment market (many people don`t want a helting food so they think in the people that the imagen doesn`t have importnce, and IMC because they have publicity at an international level.

We believe that this franchise will increase Price, the readersheeps and give a big boost to their sales

CHARLIES´S CAFETERIA

People think thats is a bit expensive, contains all the needs of people

He has promotional per week because they want to increase all the needs that the costumer has, they offer good food with a good service, but they have a big demand.

They dont have enough personal that they have problems with the students. They told us that they have trend reports because depending in wich season the incomes go and return.

Sometimes students think that is expensive and would like to have more things cheaper to do. But this doesn´t matter because the charlie´s cafetería will be in other EBC campus and it is now in Toluca and Querétaro, they will need a Brand awareness

Conclution.

We think that all business needs to impact, have a target, make a segment market in order to have success and therefore achieve the needs of the customers.

We see a clear example of three different food business in the same place, with all the things that we are asking for, but they need to improve, like apealing of each business