miércoles, 19 de junio de 2013

newspaper vocabulaty:::

Reconnoitre: to explore an area in order to get information or as a noun
Advertising: is the general name for the activity is the uncountable types of advertising include  tv commercial, cinema radio.
Screenplay the script of a movie including acting instructions and scene directions
Media savvy: shrewdness and practical knowledge in media
Cutting edge: the latest or most advanced stage  in the development of something
News readers: computing a computer program for reading e. mail messages posted to news groups
Screening: a showing of a movie, video or television program
Voice over: a piece or narration in a movie or broadcast
Situation comedy: television or radio series in witch the same set of characters are involved in various amusing situations.
Prime time:  the regulary occurring time at which television or radio audience is expected to be greatest.

Box office: a place at a theater or other arts establishment where tickets are bought or reserved.

martes, 18 de junio de 2013

Classwork Television

Susana Chauvet
Carlos Campos
Diana Ruiz
Dulce Piña
Gerardo Ibarra
Pedro Manzur

16/04/2013
English
Miss Karina Elizalde

Classwork
Television

Interpersonal communication: participants who are dependent upon one another. It can involve one on one conversations or individuals interacting with many people within a society. It helps us understand how and why people behave and communicate in different ways to construct and negotiate a social reality.

Intrapersonal communication: is language use or thought internal to the communicator. It can be useful to envision intrapersonal communication occurring in the mind of the individual in a model which contains a sender, receiver, and feedback loop.

Brief Media History
Mass communication is the study of how individuals and entities relay information through mass media to large segments of the population at the same time. It is usually understood to relate to newspaper, magazine, and book publishing, as well as radio, television and film, as these mediums are used for disseminating information, news and advertising.

The history of television comprises the work of numerous engineers and inventors in several countries over many decades. The earliest proposal was in 1908, in a paper by A. A. Campbell-Swinton and postulated the use of cathode rays.
The first practical demonstrations of television, however, were developed using electromechanical methods to scan, transmit, and reproduce an image. As electronic camera and display tubes were perfected, electromechanical television gave way to all-electronic systems in nearly all applications.

The hypodermic needle model (also known as the hypodermic-syringe model, transmission-belt model, or magic bullet theory) is a model of communications suggesting that an intended message is directly received and wholly accepted by the receiver. The model is rooted in 1930s behaviorism and is largely considered obsolete today.
Target rating points (TRPs) are the gross rating points delivered by a media vehicle to a specific target audience.

Target rating points (TRPs) are the gross rating points delivered by a media vehicle to a specific target audience.

A literary script is a text that contains a story that was meant to be told in images and sound. It details the actions and dialogue of the characters, with accompanying general descriptions of the scenarios and assessments for the actors.

A technical script is not a technical version of the literary script, this is a production document that contains the information needed to run each of the plans that the audiovisual work requires


ROLES

An executive producer (EP) enables and backs up the making of a commercial entertainment product. He or she is concerned with management accounting and possibly with associated legal issues (like copyrights or royalties).
A film director is a person who directs the making of a film. Generally, a film director controls a film's artistic and dramatic aspects, and visualizes the script while guiding the technical crew and actors in the fulfillment of that vision
Also called a vision mixer, a video switcher is a hardware device used in video and film production to switch between different video or audio sources. This allows the producer to mix video and also add in special effects or footage captured on a secondary source.
A floor manager is a member of the crew of a television show. The floor manager is responsible for giving information from the director in the control room, to the crew on the studio floor, and then back to the director. 
Cameraman: Is responsible for operating the camera and its lenses on a shoot. Images must carry the shooting script, specified in the plans and their duration within a given scene.
Conductor: A person who presents or hosts a radio or television (news, contests, magazines) as well as some public or private events (an awards show, presented diplomas, according to film or theater, etc..).

Camera Movements and Shots
High Angle:  Is a camera angle that looks down upon a subject. A character shot with a high angle will look vulnerable or small. These angles are often used to demonstrate to the audience a perspective of a particular character.
Low Angle:  Is a camera angle that looks up at a character. This is the opposite of a high angle and makes a character look more powerful. This can make the audience feel vulnerable and small by looking up at the character.
Eye-Level Angle: Puts the audience on an equal footing with the character/s. This is the most commonly used angle in most films as it allows the viewers to feel comfortable with the characters.
Dutch: Is used to demonstrate the confusion of a character.
Dolly: A tracking shot moves on tracks and a dolly shot is mounted on a trolley to achieve the effect in the example above. This camera movement is used in a number of ways but is most commonly used to explore a room such as a restaurant. By using a tracking shot or a dolly shot the composer of a film gives the viewer a detailed tour of a situation. It can also be used to follow a character.
Pan: Is used to give the viewer a panoramic view of a set or setting. This can be used to establish a scene.
Tilt: Like panning, to follow a subject or to show the top and bottom of a stationary object. With a tilt, you can also show how high something is. In general, when you tilt up and shoot an object or a person they look larger and thicker. The subject looks smaller and thinner when you tilt down.
Zoom: Zooming the lens out gives you the wide-angle shot and more of your subject and surrounding areas are visible. Depth perception is also changed, and the size and distance between objects is more pronounced.
Crane:  Is often used by composers of films to signify the end of a film or scene. The effect is achieved by the camera being put on a crane that can move upwards
Steady Cam: The device straps to the photographer and the camera is mounted by a series of metal joints controlled by gyroscopes.


miércoles, 12 de junio de 2013

New’s June 3-7 2013

New’s  June 3-7 2013

The grandmother who defeats Rafael Correa on Twitter
The president of Ecuador has won the last seven elections in which he has participated, 100 of the 137 lawmakers in the National Assembly are of his party, brings crowds anywhere in the Ecuadorian territory to traveling, but there is a scenario where he is defeated by a single grandmother Twitter.
Not that the social network will be indifferent to Rafael Correa. The president has his account - @ MashiRafael-followed by more than a million 50 000 users. He has written more than 4,200 tweets, read and scrutinized constantly by politicians, journalists, fans and detractors. But Grandma has a secret: it is wise.
With his followers staggering not only overcomes the Ecuadorian president, but the five Ecuadorian media most popular microblogging network (Ecuavisa, Teleamazonas, El Universo, El Comercio and TcTelevisión) fail to reach or even adding all followers .
While no one is at all unfamiliar Ecuador Correa or the means mentioned above, only about ten people around the country know who my grandmother knew. BBC interviewed her in an old house in the Ecuadorian city of Cuenca, on the condition of anonymity.

A cat heated campaign candidate in Mexico
Almost from his first "meow" Politically, the candidate cat-the "candigato" short-Morris became an electoral phenomenon in Mexico.
This invention of some voters tired of traditional politics has more followers on social networks that some of their human opponents. And it has achieved an enviable milestone for any politician: to have everyone talking about it.
The story is this: the July 7 elections are held in the state of Veracruz and 13 other regional entities. In the town of Xalapa, two young-so far the local media has been identified by their first names, Sergio and Daniel, proposed to apply to your cat as a candidate for mayor.
"Given the number of rats that lurk these posts only a cat can bring order.'s Candigato promises nothing more than the other candidates: Rest and frolic," says campaign slogan.
A name on the ballot
The nomination of Morris is virtual. What they propose their promoters is that voters write their name on the ballot, instead of marking one of the officers.
However, his "campaign headquarters" ask not to vote for him just because he is a cat. The call is to those who "have lost faith in the political class" who feel that their vote was not respected and those who are not convinced of the normal candidates, among others.

Kyary, the Japanese Lady Gaga causes a stir
A room full of children's toys, a brain dancer, a shark psychedelic and, in between, a girl doing a dance peculiar is how the world discovered the Japanese Kyary Pamyu Pamyu.
The video for their debut song, "PONPONPON" published in July 2011 on YouTube, was viewed nearly 50 million times.
The singer, whose real name is Kiriko Takemura-shot to fame very quickly. In a few years, moved from being a schoolgirl to become the face and voice of culture "kawaii"-in Japanese, "soft" or "sweet."
The video soon attracted the attention of the entire world, surpassing sales of iTunes songs as far away as Belgium and Finland.
Now 20 years old and is becoming a place in music, and his unique aesthetic, copied by thousands of teenagers, does being compared to Lady Gaga.
But Kyary expanded the boundaries of "kawaii" grotesque alabrazar as part of their image. Just look at the bats and skulls in the video for "PONPONPON".
Kyary represents a new class of J-Pop, as known to Japanese popular music. He has had many followers in Asia for decades, but until now had not been able to capture the attention of the rest of the world.

Messi accused of tax evasion
The prosecution of economic crimes Barcelona presented on Wednesday a lawsuit against the Argentine striker Lionel Messi, who plays for Barcelona, and against his father, Jorge Horacio Messi, according to news agency EFE.
They are charged with three offenses against the public for alleged fraud of more than 4 million euros (U.S. $ 5.3 million) on their federal income tax of Individuals (income tax), 2007, 2008 and 2009.
The complaint, signed by the prosecutor Raquel Amado, was filed in the trial court in Gava (Barcelona), where is the residence the Argentine striker.
According to the indictment, the avoidance strategy focused on the transfer of the player's image rights to holding companies based in tax havens located in countries such as Belize and Uruguay.
In parallel, again according to the prosecution, the player formalized licensing agreements, agency or service delivery with other companies located in jurisdictions of convenience, as the UK and Switzerland.
Thus, revenues footballer allegedly transited from these European countries to the companies located in tax havens undergo virtually no taxation and "with full opacity" against the Spanish Treasury, according to the complaint that had access to the EFE.
ccording to Forbes, the 25-year earn a salary of just over $ 20 million per season, which added $ 21 million in revenue from sponsors. In February, four times winner of the Golden Ball FIFA had renewed his contract with Barcelona until June 2018.

Google bought Waze traffic app
Google bought the company that developed Waze, an app for smartphones that uses the information provided by users to give updates on the traffic on streets and highways.
According to Reuters Internet giant paid U.S. $ 1,300 million for the company in Tel Aviv, Israel. However, the company did not disclose financial terms of the agreement.
Waze combines online maps that users send information about traffic jams, road repair work and accidents.
The purchase could enable Google to improve the accuracy of its own navigation system.
It is believed that Google was not the only one interested and that Facebook and Apple also had an eye to the Israeli company.
Waze, founded four years ago, has about 47 million users worldwide.


New’s June 3-7 2013

New’s  June 3-7 2013
The grandmother who defeats Rafael Correa on Twitter
The president of Ecuador has won the last seven elections in which he has participated, 100 of the 137 lawmakers in the National Assembly are of his party, brings crowds anywhere in the Ecuadorian territory to traveling, but there is a scenario where he is defeated by a single grandmother Twitter.
Not that the social network will be indifferent to Rafael Correa. The president has his account - @ MashiRafael-followed by more than a million 50 000 users. He has written more than 4,200 tweets, read and scrutinized constantly by politicians, journalists, fans and detractors. But Grandma has a secret: it is wise.
With his followers staggering not only overcomes the Ecuadorian president, but the five Ecuadorian media most popular microblogging network (Ecuavisa, Teleamazonas, El Universo, El Comercio and TcTelevisión) fail to reach or even adding all followers .
While no one is at all unfamiliar Ecuador Correa or the means mentioned above, only about ten people around the country know who my grandmother knew. BBC interviewed her in an old house in the Ecuadorian city of Cuenca, on the condition of anonymity.
A cat heated campaign candidate in Mexico
Almost from his first "meow" Politically, the candidate cat-the "candigato" short-Morris became an electoral phenomenon in Mexico.
This invention of some voters tired of traditional politics has more followers on social networks that some of their human opponents. And it has achieved an enviable milestone for any politician: to have everyone talking about it.
The story is this: the July 7 elections are held in the state of Veracruz and 13 other regional entities. In the town of Xalapa, two young-so far the local media has been identified by their first names, Sergio and Daniel, proposed to apply to your cat as a candidate for mayor.
"Given the number of rats that lurk these posts only a cat can bring order.'s Candigato promises nothing more than the other candidates: Rest and frolic," says campaign slogan.
A name on the ballot
The nomination of Morris is virtual. What they propose their promoters is that voters write their name on the ballot, instead of marking one of the officers.
However, his "campaign headquarters" ask not to vote for him just because he is a cat. The call is to those who "have lost faith in the political class" who feel that their vote was not respected and those who are not convinced of the normal candidates, among others.
Kyary, the Japanese Lady Gaga causes a stir
A room full of children's toys, a brain dancer, a shark psychedelic and, in between, a girl doing a dance peculiar is how the world discovered the Japanese Kyary Pamyu Pamyu.
The video for their debut song, "PONPONPON" published in July 2011 on YouTube, was viewed nearly 50 million times.
The singer, whose real name is Kiriko Takemura-shot to fame very quickly. In a few years, moved from being a schoolgirl to become the face and voice of culture "kawaii"-in Japanese, "soft" or "sweet."
The video soon attracted the attention of the entire world, surpassing sales of iTunes songs as far away as Belgium and Finland.
Now 20 years old and is becoming a place in music, and his unique aesthetic, copied by thousands of teenagers, does being compared to Lady Gaga.
But Kyary expanded the boundaries of "kawaii" grotesque alabrazar as part of their image. Just look at the bats and skulls in the video for "PONPONPON".
Kyary represents a new class of J-Pop, as known to Japanese popular music. He has had many followers in Asia for decades, but until now had not been able to capture the attention of the rest of the world.
Messi accused of tax evasion
The prosecution of economic crimes Barcelona presented on Wednesday a lawsuit against the Argentine striker Lionel Messi, who plays for Barcelona, and against his father, Jorge Horacio Messi, according to news agency EFE.
They are charged with three offenses against the public for alleged fraud of more than 4 million euros (U.S. $ 5.3 million) on their federal income tax of Individuals (income tax), 2007, 2008 and 2009.
The complaint, signed by the prosecutor Raquel Amado, was filed in the trial court in Gava (Barcelona), where is the residence the Argentine striker.
According to the indictment, the avoidance strategy focused on the transfer of the player's image rights to holding companies based in tax havens located in countries such as Belize and Uruguay.
In parallel, again according to the prosecution, the player formalized licensing agreements, agency or service delivery with other companies located in jurisdictions of convenience, as the UK and Switzerland.
Thus, revenues footballer allegedly transited from these European countries to the companies located in tax havens undergo virtually no taxation and "with full opacity" against the Spanish Treasury, according to the complaint that had access to the EFE.
ccording to Forbes, the 25-year earn a salary of just over $ 20 million per season, which added $ 21 million in revenue from sponsors. In February, four times winner of the Golden Ball FIFA had renewed his contract with Barcelona until June 2018.

Google bought Waze traffic app
Google bought the company that developed Waze, an app for smartphones that uses the information provided by users to give updates on the traffic on streets and highways.
According to Reuters Internet giant paid U.S. $ 1,300 million for the company in Tel Aviv, Israel. However, the company did not disclose financial terms of the agreement.
Waze combines online maps that users send information about traffic jams, road repair work and accidents.
The purchase could enable Google to improve the accuracy of its own navigation system.
It is believed that Google was not the only one interested and that Facebook and Apple also had an eye to the Israeli company.
Waze, founded four years ago, has about 47 million users worldwide.


jueves, 6 de junio de 2013

new´s week 27-31

New’s: Week 27-31
For 75 years, pregnant women in Finland have received State cartons. It's like a starter pack with clothes, blankets and toys that in turn can be used as a crib. Many argue that this policy has helped the Nordic country is one of the nations with the lowest infant mortality rate in the world.
It is a tradition dating back to the early 30s and seeks to give all Finnish children, regardless of social status a fair start in life.
The maternity package, a gift of the government, is available to all expectant.
With the mattress on the bottom, the box becomes baby's first bed. Many children have their first nap inside security offered by cardboard walls.
Mothers can choose to take the cash or receive cash (about $ 214), but 95% opt for the box, since its value is much higher.
This tradition was born in 1938. At first it was just for low-income families, something that changed in 1949.
The case mothers gave them what they needed to care for their babies, but also helped lead the women into the arms of the health professional’s nascent welfare state in Finland.

MAKING LIFE IS WON CURIOSITIES

Until one day he had a stroke of luck. In a viewpoint and pulling a photo with the bay bottom was Kaylan O'Connor. Do not think twice. He came and sat at the feet of the American tourist who fell in love with him.
It was love at first sight and spent eight hours together she and her family were in the harbor, as the final stop of their cruise.
O'Connor was married, but her husband did not care.
"He jumped into our arms as if to say 'hello'. Was so sweet and followed us around the rest of the trip playing with us. Knew we needed a home and we love dogs," O'Connor tells the BBC from Seattle.
Thus began the love story of Kaylan and Chili Dog, the chocolate brown mutt who seduced and which spent nearly $ 2,000 to give a home across the continent. "Money well spent," said Kaylan itself tells BBC.
Kaylan had to deal with the return cruise. They had to say goodbye, but not forever.
Eight hours were enough for Chili Dog to remain stamped on the minds of O'Connor. So much so that now back in late February, internet searched associations animal rights in Chile to see if I could manage to Chili Dog became his pet in Seattle.
I got an email in English to an American who said he was in love with a dog on the street and wanted to send him to Seattle. I read with skepticism, I found it strange "

The Germans get rid of the worst twisters

In Spanish it takes 15 words a sentence to describe entirely the longest word in the German language, one of 63 letters that just disappeared:
It means "law for the transfer of supervisory tasks in the labeling of beef," a regional policy which was replaced by the authorities.
The twister-rare in common use-never appeared in the dictionary, but it was the longest word in an official document. Not even its abbreviation, which theoretically should serve to make things easier, is saved from being complex:
The record between the words in the dictionary itself is to Kraftfahrzeughaftpflichtversicherung shorter than the law but surely a term that creates more headaches for ordinary people because it means "mandatory car insurance".
These words are extreme examples of this language feature: the long and sometimes convoluted compound word in German is defined, of course, with a compound word and difficult Bandwurmwörter (something like "tapeworm words" if literally translated).
Now, according to German media, are looking for a new candidate for first place.
As regulations on beef, most of the longest words in the German language come from laws. In other cases these chemical terms.
Beyond what the meaning, language earthworms explain a phenomenon typical of this language: it is theoretically possible to construct infinite words, almost as if they were putting together a Lego.

"Everyone is sick of Amazon," said French Minister of Culture

The French Minister of Culture, Aurélie Filippetti, defended on Tuesday a plan of aid to independent booksellers, while advanced preparation "strong measures" against the U.S. company selling books online Amazon, which defined as a "destructive" libraries.
"Everyone is sick of Amazon," he said in an interview Filippetti radio station "RTL" and criticized the unfair competition from the company, which offered to customers who book online a discount of 5% to gratuity is added to the cost of postage of the packages.
The minister said that this feeling exists even in the Amazon country, United States.
"It is destructive to the bookstores," he said on conference Filippetti book sellers in the southwestern city of Bordeaux.
Filippetti said he would be considering measures that could slow the growth of Amazon in France by restricting the ability of the U.S. giant.
Amazon The attack is the latest in a series of disputes between the French government and American companies such as Google, Yahoo! and Apple.


Mexico and China sign trade agreements

The governments of Mexico and China agreed to establish a strategic partnership, which includes increased trade, academic and cultural cooperation between the two countries.
The agreement is part of a series of commitments that the two countries signed during the first day of Chinese President view Xin Jinping to Mexico.
One of the agreements provides that China opens its market to imports of tequila and pork from Mexico, an exchange which was suspended after the swine flu pandemic caused by the H1N1 virus in 2009.
Among the agreements highlighted the establishment of China's first cultural center in Latin America and the Caribbean, as well as the next installment of a similar exhibition in China Mexico.
"It reached agreements that had been postponed for six, ten years," said the Mexican president Enrique Peña Nieto during a joint message to the media.
The Chinese president's visit comes as the government of Enrique Peña Nieto seeks to strengthen the relationship between the two countries, which was cooled during the tenure of former President Felipe Calderon.
According to the BBC journalist in Mexico, Alberto Najar, analysts have said that the previous government did not care to look after these diplomatic ties, despite the volume of bilateral trade exchange.

China is the second largest trading partner after the U.S. Mexico, although the balance is unfavorable to the first country.

analysing market

Macintosh HD:Users:tonatiuhpena:Documents:logo-ebc.pngRuth Moreno Valdes
Tonatiuh Peña Arriaga
Dulce Diana Piña Macín
English Class


Analysing Market

Cafeteria
Salads
EBChips

We analyse this 3 business and we made an analysis.

EBCHIPS

They dont have appealing business because they dont have logo, the structure with all the chips (product), the only sit in their computer and they dont have a poster of what they are doing. It seems that is a personal business.
The real goa lis that they want make an adversiting campaign to help a poor orfanat and the people.

Our point of view and other students think that is a good campaign of charity but when you want to be awareness you need an objective, a poster with that information, if they had this knowledge the other students will give support to this, to have more money for the objective. With a good image and a good attitude they will have a good business.

SALADS FRESH`N GREEN

We can see that they have a slongan a logan, they are a franchise , thy have a lot of ingredients and prmonotions, is for this reason that they have a loto clients and they have a segment market (many people don`t want a helting food so they think in the people that the imagen doesn`t have importnce, and IMC because they have publicity at an international level.
We believe that this franchise will increase Price, the readersheeps and give a big boost to their sales


CHARLIES´S CAFETERIA

People think thats is a bit expensive, contains all the needs of people
He has promotional per week because they want to increase all the needs that the costumer has, they offer good food with a good service, but they have a big demand.
They dont have enough personal that they have problems with the students. They told us that they have trend reports because depending in wich season the incomes go and return.

Sometimes students think that is expensive and would like to have more things cheaper to do. But this doesn´t matter because the charlie´s cafetería will be in other EBC campus and it is now in Toluca and Querétaro, they will need a Brand awareness


Conclution.

We think that all business needs to impact, have a target, make a segment market in order to have success and therefore achieve the needs of the customers.
We see a clear example of three different food business in the same place, with all the things that we are asking for, but they need to improve, like apealing of each business